14/09/2026

NEW WAVE DROP 2

HOLLYWOOD HEIGHTS.

A setting that captures the energy, individuality and ambition connected with Los Angeles.

Capturing the new collection in a city known for its roots in music and fashion to sport and community. Shooting at a luxury crib under the Hollywood Hills, reflecting on the brands journey.

Bringing together AKRITE from the independent hip-hop scene, and Suki, a bold creative across fashion, culture, and a familiar face in the music scene. Two individuals who embody the From Nothing To Something culture and spirit in their own way.

EXPLORE THE COLLECTION BELOW

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1. THE HERITAGE COLLECTION: Men's, Woman's, and Unisex styles, 100% Cotton Denim.

Heritage Denim Collection brings pleats and workwear detailing to premium cotton denim. Regular fit, size up for a relaxed or oversized look. Appliqué Hoodrich logo with an embroidered outline, real leather patch, embroidered pockets, and woven label.

Heavyweight texture, laid-back fits and a finish that feels worn-in from day one.

Back view of a pair of blue denim jeans with a light wash, featuring a tan leather patch on the back waistband and a stylized embroidered logo on the right back pocket.

Heritage Jeans - Blue Wash

$160.00
A blue denim jacket from the brand Suits for Men, featuring a button-up front, pointed collar, and a small embroidered logo on the chest pocket, displayed on a light gray background.

Heritage Denim Jacket - Blue Wash

$255.00
A person shown from the back wearing medium-wash blue denim shorts with a raw frayed hem, paired with white sneakers against a light gray studio background.

Heritage Denim Jorts - Blue Wash

$120.00
A woman modeling a cropped blue denim camisole top with a front zipper and vertical 'Hoodrich' text on the front, paired with light-wash jeans against a light gray studio background.

Heritage Denim Corset Top - Blue Wash

$97.00

2. LIMITED EDITION SWIMWEAR - 100% Quick Drying Polyester

It's swimwear weather somewhere. New bikini's and swim shorts featuring Hoodrich woven label, removable padding, and breathable mesh lining.

A woman modeling a two-piece bikini set with a green and brown camouflage pattern and black mesh trim, set against a plain light gray background.

Formation Bikini - Camo

$78.00
A pair of camouflage print athletic shorts with a green, brown, and black camo pattern, featuring a drawstring waist and a white 'HOODRICH' logo on the lower left leg, displayed against a light gray background.

Core Branded Swim Shorts - Camo

$88.00
Black athletic shorts with a drawstring waist and a small white HOODRICH logo on the lower right leg, shown against a light gray background.

Core Branded Swim Short - Black

$88.00
Formation Bikini - Black

Formation Bikini - Black

$78.00

3. THE CAST & FUEL COLLECTION. Limited edition unisex styles

Premium ripstop and flannel fabrics, unisex styles with a mixture of cargo print and oil wash treatments.

A gray zip-up hoodie with a black gradient hood and cuffs, featuring a large 'Hooshtech' logo printed across the chest, displayed on a light gray background.

Fuel Zip Through Hoodie - Grey/Black

$150.00
Fuel Jog Shorts - Grey/Black

Fuel Jog Shorts - Grey/Black

$110.00
A pair of camouflage cargo pants with a green, brown, and black camo pattern, featuring a drawstring waist and hem, and a small black embroidered logo on the right thigh.

Cast Ripstop Cargo Pants - Camo

$160.00
A pair of dark gray washed corduroy cargo shorts with a visible 'Hoodrich' logo on the right pocket, displayed flat against a light gray background.

Cast Ripstop Cargo Shorts - Black

$160.00
A long-sleeve button-up flannel shirt with a black and white plaid pattern, featuring two buttoned chest pockets, shown against a light gray background.

Cast Flannel Shirt - Black

$120.00
Gray bomber jacket with 'Hoodrich' logo on a white background

Cast Ripstop Varsity Jacket - Washed Black

$275.00
A man modeling a gray zip-up hoodie and matching gray shorts with black 'Hoodrich' branding, styled with white socks and white sneakers against a light gray studio background.

Men's Fuel Matching Shorts Set - Grey/Black

$255.00
A woman modeling a dark gray two-piece tracksuit featuring a zip-up hoodie with 'Hoodrich' printed across the chest and matching shorts with 'AlexRich' printed down the leg, paired with white sneakers against a light gray studio background.

Women's Fuel Matching Shorts Set - Grey/Black

$255.00
Gray cargo pants with brand logo on a white background

Cast Ripstop Cargo Pants - Washed Black

$175.00

4. THE FRAME INFRA COLLECTION. Football inspired tracksuits

Frame Infra Football Collection mixes match-day heritage with a technical, heat-mapped finish.

A light blue and navy gradient zip-up track jacket with black shoulder accents, featuring the 'HR' crest and a white script logo on the chest, displayed on a light gray background.

Frame Infra Football Shell Jacket - Black/Blue

$175.00
Black athletic sweatpants with white printed graphics on the upper thighs and light blue starburst shapes on the lower legs, shown flat against a light gray background.

Frame Infra Football Track Pants - Black

$140.00
A short-sleeve athletic jersey with a light blue to white gradient body, black shoulder panels, and black vertical side stripes, featuring a black and white V-neck collar and a central crest with the letters HR.

Frame Infra Football Top - Black/Blue

$130.00
A model wearing a light blue and navy gradient zip-up jacket with black and navy wide-leg sweatpants, standing against a light gray studio background.

Women's Frame Infra Football Full Track set - Black/Blue

$315.00
A man modeling a light blue and navy gradient zip-up jacket with black track pants featuring light blue star details, set against a plain light gray studio background.

Men's Frame Infra Football Full Track Set - Black/Blue

$315.00

SHOP THE FULL COLLECTION HERE